In an oversaturated beauty market, celebrity brow expert Sherrille Ryles, founder of Nail and Brows Mayfair, launched a luxury kit for brows, Beauty Edit Mayfair.
What’s so intriguing about the brand is its unique approach — only three shades of brow pencil and three shades of a brow lift/highlighter are in the collection. Founder, Sherrille said,” I had found that brunette shades often had undertones of orange or red and, as a woman of colour, I found that very dark brown colours often look a bit grey or blue. The wrong undertones would show through rather than a pure colour. It made me realise that what was currently on offer was not comprehensive enough.” And I think all of us had the same problem in the past when we tried to find the perfect brow pencil.
After a few years, Beauty Edit Mayfair came out with pigmented brow pencils and highlighters designed to neutralise brassiness and ashy tones.
Today, Beauty Edit Mayfair has ten products and two chic boxes that fit the collection which is suitable for all types of skin. The highlighters and brow pencils come in three shades: a blonde, a brunette and a dark chocolate brown which is suitable for Middle Eastern clients and women of colour.
It also comes with a clear brow setter designed to highlight brows very naturally and also contains vitamins B5 and E as well as castor oil to strengthen and condition hair brows and a compact, specially designed, multi-purpose sharpener for the Brow & Highlighter pencils.
The brushes, Brow Styler and Highlighter Brush, are designed specially to fit in a makeup bag. The last piece of the collection is the limited edition Make-up bag which came in a convenient handbag size.